Blogging Glossary: An extensive list of Blogging Terms, Words and Phrases and what they mean | Kaleidoscope


Affiliate Program – Program that involves two or more parties that work in conjunction to provide a certain level of benefit to each other.Usually a business and a blogger. The business provides rewards the blogger for directing traffic to their site, such as a percentage of sales resulting in click throughs from their blog. This is typically done by including display advertisements or using affiliate links. A Blogger participating in one of these programs is known as an Affiliate.

A-List– the top bloggers who influence the blogosphere

Anonoblog – by an anonymous blogger

Archives – a collection of all your posts on one page. Can be categorised by month etc.

Atom Feed – another specific web feed format. feeds are usually of this type.

Audience – or Readers  – people who reader your blog

Audioblogging – Also called audioblog, MP3 blog or music blogs. a variant on the blogging using audio instead of text. Created by audioblogger.

Autocasting – is an automated form of podcasting

Avatar – an icon, image or figure representing a particular person in a computer game, Internet forum, etc. Also sometimes known as Profile Picture.


Beauty Blog – a blog that focuses on skincare, make-up and hair topics

Bio – short for Biography – a description of a blogger including work/blog experience and some personal information. Also Profile.

Blammer– Blog spammer

Blargon – Also called Blogssary or Blogging Glossary . A collection of blogging terms, words and phrases and what they mean

Blawg – blogged by lawyer / related to legal stuff

Bleg – To use one’s blog to beg for assistance etc.

Blego – Blog+Ego. Measuring blogger worth

Blog – short form for weblog, or web blog

Blogathy – Blog Apathy – I do not want to post today and I do not care about it

Blogathon – update your website every 30 minutes for 24 hours straight to raise funds for a cause

Blog Button – a small graphic or tile that blogger make available to other bloggers in order to promote their own blog on the second person’s blog. This is not a paid transaction, so is not considered advertising.

Blog Carnival – Links to other articles covering a specific topic.

Blogcasting – the blog and the podcast merged into a single website.

Blog Content – the text and images that make up a blog. Also Content

Blogebrity – a famous blogger

Blogerati – the blogosphere intelligentsia

Blog Feed – a listing of blog posts in reverse chronological order with the most recent post displayed first.

Blogging – the act of posting on blogs

Blogger – a person who blogs

Blogger – a free blogging platform by Google.

Blogger bash – a blogger party

Blogerrific = blogtastic – something which a blogger says is terrific

Bloggies– Annual blogging awards.

Blog hopping – jumping from one blog to another. To Blog Hop

BlogidayBlogcation to take a holiday/vacation from blogging

Blogiversary – your blog birthday or date you started blogging

Blognoscenti – especially knowledgable bloggers

Blogoholic – addicted to blogging

Blogophobia – Fear of blogs and blogging

Blogonomics – the economics of blogging

Blogopotamus – A long long blog post

Blogorrhea – unusually high output of articles

Blog of Note – a recommended blog.

Blogosphere – The internet blogging community. Also blogiverse.

Blog Page or Page – a static page on a blog or site that contains information which doesn’t change frequently, such as contact information or info about the blogger or blog.

Blog Post or Post – an individual article published on a blog.

Blogroach – A commenter who rudely disagrees with posted content

Blogroll – list of links to other blogs in your sidebar.

Blogsit – maintaining a blog while the primary blogger is on leave

Blogsite – A web site that combines blog feeds from a number of different sources

Blogsnob – refusing to respond to blog comments from “not-friends”.

Blogspot – also known as Blogger (see above)

Blogstar– blogger running a popular blog

Blogstipation – writer’s block for bloggers. Can’t think of what to blog about.

Blogstorm – a large amount of blogosphere activity due to particular controversy. Also called Blog Swarm.

BlogThis – a function allows a blogger to blog the entry they a reading

Blog Tribe – or Tribe – people who loyally read your blog and follow your online activity

Blogvertising – Also called blogvert. Advertising on a blog.

Blook – a book created from a blog.

Blurker – a blog reader not posting comments, just lurking around quietly.

BSM – Blogstream media. From most heavily trafficked blogs.


Captcha – short for “Completely Automated Public Turing test to tell Computers and Humans Apart”. Those word and letter verification images you need to type in to show you are human and not a bot. Helpful to block automated spam comments.

Categories – A collection of topic-specific posts. A way in which to organise blog content on a similar topic.  See the difference between Tags and Categories here.

Celeblog – focused on a celebrity

Celebriblog – maintained by a celebrity

CEOBlog – run by a chief executive officer

Commentariat – The community of those leaving comments

Commenter – someone who leaves remarks / comments

Comments – enabling readers to leave their remarks

Content – the text and images that make up the blog. Also Blog Content

Credit – to acknowledge the source of information or images used in a blog post when not original content. To Credit or Give Credit.


Dashboard – When you login to your blogging account, it is the first screen with all controls, tools and functions.

Dark Blog– a non-public blog

Dog Blog – a blog about dogs

Dooced – lost a job because of blog entries. To Dooce

Domain Name – a unique name that identifies a website e.g. Each website has a domain name that serves as an address, which is used to access the website.

Doppelblogger – plagiarize the content of another blogger. To Doppelblog


Edu-blog – education oriented blog

EFF – short for Electronic Frontier Foundation. A nonprofit group working to protect blogger rights.

Email Hosting – An email hosting service is an Internet hosting service that operates email servers. This allows users to have email address with their own company or blog name in the address such as Often comes in a package with Web Hosting. Also Self-Hosted Email

Event blog – focused on an event

Expandable post summaries – show a small teaser part of the post on the index page that link to the full post. Also known as Excerpts


Follow Link – most links are follow links, unless they are specifically set as No-Follow Links. These links influence the search engine ranking of the site they link to by adding to the trustworthy reputation of these sites through clicks from the first site to the second.

Food Blog – food-focused blog. Also Foodie Blog

Footer – the most bottom part of the blog usually listing navigation and copyright statements

FTP – short for file transfer protocol. Transferring file to and fro from your web host using FTP tools like Filezilla


GAD – Google Adsense Disorder. Repeatedly checking your adsense earnings

Gadgets – small apps that add extra functionality and advanced features to blogs on the Blogger Platform. Known as Widgets on WordPress.

Gavatar – a website that allows users to allocate a profile picture (avatar) to an email address(es) meaning any site that uses Gravatar will recognise the user’s email address and display the allocated profile picture.

Gifted – a term used by bloggers to identify product, and/or services given to them in exchange for promoting that product or service. No payment is exchanged in this instance.

Group blog– with multiple contributing bloggers

Guest Blogging – writing a blog post for another blog or website


Hat Tip– acknowledgement of the source that tipped you the news.

Header – the topmost part of the blog usually listing the blog title or logo

Headshot – a photo of a blogger from the shoulders up to show their face/head. Also sometimes known as an Avatar or Profile Picture.

Hitnosis – Refreshing your browser repeatedly to see if your hit counter or comments have increased

Hosting – Also Web Hosting or Website Hosting – Web hosts, like Hosti Server, are companies that provide space on a server owned or leased for use by clients, as well as providing Internet connectivity, typically in a data centre. Used for Self-Hosted website – including Self-Hosted WordPress.

HTML – HyperText Markup Language – the common markup language (code) used to create a web page.

Hyperlink – a link from one location to another online, activated by clicking on a highlighted word or image. Commonly known as Link


Index page – the front page of the blog, also known as the Home Page


Jump – the continuation of a the story on another page to preserve space on index page


Kittyblogger – writing about cats


Landing Page – A static page that displays when someone first arrives on your blog. Often this is also a Home Page, however a Home Page can also display a blog feed which updates each time a new post is published, where a landing page does not. 

Lifestyle blog – a blog that covers many areas such as fashion, cooking, travel, etc in one place.

Linguablog – about linguistics, translation etc

Linkbaiting – a habit of writing good content with the sole purpose of getting it linked from multiple sites.

Link Target – specifies if a link should open in a new window or tab, or if it should load on the page or tab the viewer is already using

LiveJournal – free blogging tool by SixApart


Metablog – a blog about blogging. Also Metablogging

Milblog – a military blog

Moblogging – Also called moblogs. A blog posted and maintained via mobile phone. Moblogs are created by mobloggers.

Movable Type – paid blogging tool by SixApart

Movlogs – mobile video blogs

MSM – Mainstream Media, or old media like newspapers etc.

Mummy or Mommy Blog – a blog written by a Mother usually on the topics of children and parenting.

Multiblog – running multiple blogs


Nav Bar – short for Navigation bar, often also called Menu, where pages and/or topics links are located for readers to easily click to the section of the blog/site they wish to see.

No-Follow Link – a value that can be assigned to a link to instruct search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index.


OPML – short for Outline Processor Markup Language. It is an XML format for outlines. Easily import and export multiple blog subscriptions between different rss aggregators


Paid Post – A blog post written by blogger who has been paid by a company to promote their business or product. Also known as Sponsored Post.

Personal Blog – a blog where the blogger talks about themselves and their life and often deals with deep personal topics

Permalink – A permanent link to a specific article

Photoblogging – a blog predominantly using and focusing on photographs and images. Photoblogs are created by photobloggers

Photocast– a photoblog that automatically updates when new photos are added

Photofeed– a web feed with image enclosures

Pingback – an automatic notification sent when a link has been created to a person’s blog post from an external website, allowing a reciprocal link to that website to be created. Also Trackback

Ping – Short for Packet Internet Grouper. Blog and ping helps to notify other blog tracking tools for updates, changes and trackbacks

Plog – a project blog. Also for personalised weblogs

Plugins – Small files that add improved functionality and new features. WordPress plugins can greatly improve your blog usage and interactivity, such as displaying your Instagram feed in your blog’s sidebar.

Podcasting – a method of distributing multimedia files (audio / videos) online using feeds for playback on mobile devices and personal computers. Podcasts are created by podcasters.

Post, Entry– individual articles that make up a blog

Problogger – professional blogger

Progblog – A progressive blog

Profile – a description of a blogger including work/blog experience and some personal information. Also Bio.

Profile Picture – a photo or graphic used to identify a blogger or user online. Also sometimes known as an Avatar or Headshot.



RDF – short for Resource Description Framework. A web content syndication format

Reciprocal Links – called link love. You link to my blog, I link to yours. To improve search engine rankings.

RSS – RSS (Rich Site Summary) is a format for delivering regularly changing web content. Many news-related sites, weblogs and other online publishers syndicate their content as an RSS Feed to whoever wants it.


SEO – Search Engine Optimisation – making your blog more attractive and easy to find for search engines such as Google, Bing or Yahoo!

Server – a computer or computer program which manages access to a centralised resource or service in a network. Web Hosting companies use servers to store and manage blogs and websites.

SFTP – this is the secure form of FTP

Shocklog – provokes discussion by posting shocking content

Sidebar – One or more columns along one or both sides of most blogs main page

Sideblog – A smaller blog usually placed in the sidebar of a blog

Spam – irrelevant or unsolicited messages sent over the Internet, typically to large numbers of users, for the purposes of advertising, phishing, spreading malware, etc.

Splog– a spam blog

Spomments– Spam comments

Sponsor – a company that pays a blogger money to write about their business or product, often used by bloggers to be able to afford to attend an event.

Sponsored Post – A blog post written by blogger who has been paid by a company to promote their business or product. Also known as Paid Post.

Squarespace – a service allowing individuals and businesses to create and maintain websites and blogs.


Tag cloud – Displaying tags lists or keywords in a blog.

Tags – labelling / attaching keywords to collect similar posts. See the difference between Tags and Categories here.

Tech blog – focused on a technical subject

Template or Theme – the tool that determines how a blog looks and functions.

Trackback -an automatic notification sent when a link has been created to a person’s blog post from an external website, allowing a reciprocal link to that website to be created. Also Pingback

Troll – someone who repeatedly and deliberately leaves abusive comments on a blog

Tumblr – a simple platform by Yahoo!

Typepad – paid blogging tool by SixApart


URL – URL is an acronym for Uniform Resource Locator and is a reference (an address) to a resource on the Internet. Also known as Web Address.


Vanity blogger – a person who only blogs about themselves

Vlogging – Also called video blogging. Shortened to vlog. Posted by vlogger. A variant on the blogging using video instead of text.


Web Address – The location on the Internet of a certain company, server, or file. See also URL

Web Feed – allows online users to subscribe to websites that change or add content regularly.

Weblog– An online dated diary listing your periodic thoughts on a specific topic, often in reverse chronological order

Widgets – small apps that add extra functionality and advanced features to blogs. Also known as Gadgets on the Blogger Platform. – A WordPress blog hosted free by WordPress, if you wanted to you could even take a look at these cheap wordpress hosting sites if you want to get a bigger audience for your blog. Blogger does not own their content on this platform and design/layout is limited. If you are interested in getting a WordPress blog then you could also have a look at something like fast web hosting.– Free. Easy to Upload, customise and upgrade. Requires own hosting and domain name. Otherwise known as self-hosted wordpress. This set-up allows bloggers to own their content. Design/layout options are the most flexible.

WYSIWYG – What You See Is What You Get – a WYSIWYG editor is a system in which content (text and graphics) onscreen during editing appears in a form closely corresponding to its appearance when printed or displayed as a finished product, rather than appearing as code.


XML – short for eXtensible Markup Language. a general-purpose markup language for syndication formats used on blogs.




This glossary will be continually updated as more terms come to my attention or as I am asked questions. So, come back regularly for updates!

If there is a term I have missed or one you would like to know the meaning of, let me know in a comment below and I’ll add it in!

Amanda Fuller

Founder at Kaleidoscope
Founder of Kaleidoscope - facets of blogging, womanhood and life, Amanda is on a heart-led quest to create a savvy resource for the modern day woman — a one-stop-shop overflowing with real life, been-there-done-that wisdom and curated inspiration.