Whay You Should Go Dateless - Removing the date from your blog's permalinks - the how and why | Kaleidoscope Blog

Ever thought of going dateless?

No, I’m not talking about “dating” or romantic relationships, even though Valentine’s Day is just around the corner. I’m talking about removing the dates from the permalinks on your blog.

So let’s talk about why you should go dateless and how you go about doing it.


Why should you go dateless? That is, remove the date from your blog’s permalinks, NOT from displaying as part of your blog’s design or meta info. The truth is most blogs these days, are creating what is called “evergreen” content. Content that is not bound by a time frame. It is content that is always relevant. For example, the blogging tips and tricks I share here at Kaleidoscope isn’t time-sensitive. It is information that can be used any time of year, and will be relevant for years to come. It’s evergreen, like the trees that keep their leafy green foliage all year ’round.

Therefore, publishing your posts with a date as part of its permalink (the permanent link or URL at which each blog post can be found) is not relevant.

In fact, it is more than not relevant, it could actually be costing you traffic and new, devoted readers might not even find your blog!

A permalink which contains a SEO (Search Engine Optimisation) friendly title will work much harder and be more effective at being found by a search engine. A good blog post title should include keywords relating to the subject of the post, that are words or terms someone might use when using a search engine like Google, to find information online. You if they are searching for something related to your post,  you want to make sure your post is one of the search results. So, changing your permalink to include your blog posts’ titles rather than the date they were published raises the chance of your post being found by readers by ten-fold – at least – and what blogger doesn’t want that!?


You now know why you should go dateless (remove the date from your permalinks), but how do you actually do it?

As mentioned above, you need to change your permalinks. This won’t change the date being displayed on your blog layout, it’s fine to leave that there. It’s only the permalinks you want to change.

Here’s a quick guide for 3 of the major blogging platforms on how to change your permalinks.


  1. Login to WordPress
  2. Then, from your dashboard, click on Settings, then Permalinks.
  3. Select the “Post name” setting e.g. http://www.yourblog.com/sample-post/
  4. Click Save.

NOTE: When you change this setting, all of your old posts will switch to the new permalink format—which means your old links to those posts will be broken. Don’t worry, there is an easy way to fix it.  Simply add the Permalink Finder plugin to your site and activate it. This will automatically redirected all the old permalinks to the new to the new ones you just set up.


  1. Copy the following code: .collection-type-blog article .date {display: none ! important;}
  2. Go to Design, then Custom CSS.
  3. Paste the snippet into your Custom CSS.
  4. Save your changes.



  1. Log into your Blogger dashboard and click on Layout.
  2. Select Edit from the “Blog Posts” widget.
  3. Deselect the date box under the “Post Page Options” section.
  4. Save Changes.


Image from Khristian A Howell


Amanda Fuller

Founder at Kaleidoscope
Founder of Kaleidoscope - facets of blogging, womanhood and life, Amanda is on a heart-led quest to create a savvy resource for the modern day woman — a one-stop-shop overflowing with real life, been-there-done-that wisdom and curated inspiration.