Photographer: Life in Bloom
Loni Parker is the owner of Adore Home magazine and she is a woman I am truly inspired by. She is a woman with a dream and she is making it happen! She is working her butt off to see that thing which is rooted deep in her heart, come to be. That’s something to celebrate and something to be inspired by.
When I started the Woman to Woman interview series I knew I had to interview Loni, so I was thrilled when she agreed. So here, on the brink of her second published issue of Adore Home – the Paradise issue – hitting newsstands, is the interview I have been looking forward to sharing with you!
Photographed and styled by The Design Villa. Front cover image photography by Hannah Blackmore, styling by Alice and Claudia Stephenson.
Tell us a little about you:
My name is Loni and I guess I would describe myself as a workaholic, entrepreneur who has a passion for all things interior-related. I have a partner of ten years who is wonderfully supportive of my business (he also runs a printed magazine). I don’t currently have any children, but I guess you could say my magazine is my baby. I have two younger sisters and am originally from Mackay in north Queensland. I have been living in Brisbane for the past fourteen years and love it here. The climate, the friendly people make it the place to be!
Aimee Tarulli in her home. Styled by Aimee Tarulli, photographed by Martina Gemmola. | Briar Stanley’s home. Styled by Briar Stanley and Claudia Stephenson, photographed by Jacqui Turk. BOTH As featured in the Adore Paradise edition.
Tell us about your business/work/life and how you arrived where you are:
I am the owner of Adore Home magazine. I’m self-employed and as such, do all sorts of things at Adore, from the graphic design, to the product sourcing, to finding homes to be featured, to coordinating photographers, stylists and writers. Oh and the book-keeping! Pretty much everything that keeps the day-to-day running of the magazine chugging along smoothly – that’s me. I love what I do and can honestly say I have the best job in the world. Waking up each morning knowing that I’m working for myself and no one else, and can work to my own timetable is incredibly empowering and something I’m so grateful to be able to do. Adore Home magazine will be celebrating its fifth year in business later this year – I’m super stoked that each year it just keeps getting bigger and better. Last year I released a book and a printed version of my magazine (Adore is primarily an online magazine) and this year I’ll be releasing another two printed editions of the magazine in news agents across Australia and New Zealand, along with some other exciting projects which are all a bit hush-hush at the moment.
Describe your perfect Sunday:
Going out for breakfast with my partner, then doing a little bit of window shopping in furniture/homewares stores, followed by buying some flowers for the home. Pottering around the house is my favourite thing to do. Restyling areas in my home is so much fun and I do love nothing more than fresh flowers in the home. They seriously brighten my day.
You just can’t live without:
My iMac computer. I pretty much live on it, always working, designing, checking emails etc. Second thing I couldn’t live without would be Instagram. I’m a full-blown insta-addict.
A Three Birds Renovations home featuring Bonnie Hindmarsh. Styled by Alice and Claudia Stephenson, Photographed by Hannah Blackmore.
What would you tell your 16-year-old self?
I’d tell myself not to worry too much about the future, everything will work out just fine.
What has been one of your biggest triumphs and how did you get there?
My biggest triumph would be leaving my full-time job over two years ago to work full-time for my own online magazine. I had been working full-time at a publishing company during the day for two years whilst also working on Adore Home magazine at night and on the weekends (basically any spare time I had I dedicated to building up my own magazine). I was exhausted, run down and just mentally drained. Being in a position where Adore was starting to gain momentum and I could pay myself a wage was and still is my biggest achievement in life. I have known from a very early age that I wanted to be my own boss – it’s just who I am.
What is your favourite quote?
“If you don’t have something nice to say, don’t say anything at all” – that’s a favourite saying my Mum says and is a good mantra for leading a positive life.
Woman to woman – what would you like to say to Kaleidoscope readers?
Be kind to other women and support each other. There’s no sense in bringing someone else down, let’s build each other up.
Fast, Fun Five –
Hot or cold? Hot
Sweet or Savoury? Sweet
Book or Movie? Movie
Coast or City? City
Early bird or night owl? Night Owl
Get your hands on a copy of the new printed edition of Adore Home Magazine – the Paradise Edition – online now or at good news agents and retail stores from June 1st in Australia.